In today’s digital world, audiences want real and authentic content. This is why behind the scenes (BTS) corporate videos have become a powerful tool for brands in Malaysia. A short 30 second BTS video can quickly show how your team works, highlight your company culture, and build genuine trust with potential customers.
In today’s competitive online marketplace, product images alone are no longer enough. E commerce product videos give customers a dynamic and realistic view of your products, helping them make confident buying decisions. For brands in Malaysia, investing in professional product videography can significantly enhance customer engagement, increase trust, and ultimately boost conversion rates by up to 80%.
Why Product Videos Matter in Online Shopping
Product videos allow customers to see your product in action, its size, texture, features, and usability. Unlike static photos, videos provide a comprehensive experience that reduces uncertainty and increases confidence in purchase decisions. Businesses using e commerce video production often see fewer returns and higher satisfaction from customers who feel informed before checkout.
How Videos Influence Buyer Decisions
Studies show that consumers are more likely to buy products after watching a short, engaging video. Videos demonstrate practical benefits, highlight unique selling points, and create an emotional connection with your audience. By incorporating product videography into your e commerce strategy, brands can influence buyer behavior, improve click through rates, and strengthen overall online presence.
Types of High Converting E Commerce Product Videos
Different types of product videos serve different purposes, but all aim to boost engagement and conversion. Selecting the right video style helps your e commerce brand in Malaysia showcase products effectively and influence buyer decisions.
Hero Product Showcase Videos
Hero videos highlight your product’s key features in a clean, visually appealing way. They focus on the product itself, its design, color, and functionality to immediately capture attention and create desire.
Explainer & Feature Demonstration Videos
These videos break down how a product works or explain its benefits step by step. They are perfect for reducing customer doubts and demonstrating the product’s value clearly.
Unboxing Style Presentations
Unboxing videos show the excitement of receiving and opening the product. This style creates an emotional connection and builds anticipation, helping viewers imagine the experience of owning it.
Lifestyle & Real Usage Scenarios
Lifestyle videos place the product in real life contexts, showing customers how it fits into their daily lives. This helps potential buyers visualize practical use and encourages stronger engagement.
Comparison Videos
Comparison videos highlight differences between similar products or competitors. They help customers make informed choices and position your product as the best option in the market.
Short Hook Videos for Social Commerce
Short, engaging clips are ideal for social platforms like Instagram, TikTok, and Facebook. These videos grab attention in seconds and are perfect for driving traffic directly to your product pages.
How Product Videos Boost Conversion Rates
Product videos have become one of the most powerful tools in e commerce. They help online shoppers understand your product faster, build confidence before purchase, and eliminate the guesswork that often causes cart abandonment. When done correctly, product videos can significantly increase conversion rates and improve overall customer satisfaction.
Building Trust through Real Footage
High quality product videos help shoppers see real textures, movements, and functions, reducing uncertainty. At DGTech, our e commerce video production focuses on transparency, showcasing products in a clean, cinematic way that instantly builds trust and increases purchase confidence.
Reducing Refunds with Clear Expectations
Product videos eliminate guesswork by showing exactly how an item looks, feels, and works. When customers understand the product clearly before buying, return rates drop significantly. DGTech’s detailed demo videos help brands set accurate expectations, improving customer satisfaction and reducing costly refunds.
Increasing Engagement on Product Pages
Videos keep customers on your product page longer and increase click through to checkout. A strong hook in the first three seconds helps hold attention, especially for mobile shoppers. DGTech optimizes product videos for high engagement, clean visuals, and fast loading, all essential for boosting conversions.
Enhancing the Mobile Shopping Journey
Most e commerce traffic in Malaysia comes from mobile, which is why vertical friendly, fast paced videos perform best. DGTech produces mobile optimized product videos that load quickly, look sharp on small screens, and deliver key information in seconds, driving higher add to cart rates.
MYDGTech’s Professional E Commerce Video Production
Studio Quality Lighting & Cinematic Filming
At MYDGTech, every product video is shot with professional lighting and cinematic camera setups to ensure premium visual quality. This helps showcase product textures, shapes, and materials accurately, boosting buyer confidence and elevating your brand presence across all e commerce platforms.
Macro Detail Shots for Close Up Clarity
Close up macro shots reveal fine details that photos often miss, such as stitching, buttons, textures, or mechanisms. MYDGTech specializes in capturing sharp, high detail product visuals that enhance transparency and help customers understand exactly what they’re purchasing.
Scripted Feature Highlights
Our team crafts short, clear scripts that highlight key features, benefits, and selling points. These scripts ensure that every second of your product video delivers value, persuading shoppers and increasing conversion rates across marketplaces like Shopee, Lazada, and Shopify stores.
Brand Based Editing & Motion Graphics
We incorporate brand colors, typography, and motion graphics to ensure consistency across your e commerce visuals. MYDGTech’s editing style is designed for high engagement, clean transitions, clear text overlays, and fast paced cuts suited for modern online shoppers.
Fast Workflow for Large Product Catalogs
For businesses with many SKUs, MYDGTech offers a streamlined production workflow that delivers high volume product videos quickly. Our efficient shooting and editing system ensures you can update your entire catalog with professional videos without delays.
Video Structure Framework for Maximum Sales
A strategic video structure is crucial for turning viewers into buyers. At MYDGTech, we design every e commerce product video with a clear conversion focused flow, ensuring shoppers instantly understand the product, trust the brand, and feel confident to purchase. This framework delivers higher engagement, longer watch times, and stronger sales across all major platforms.
Hook → Feature → Benefit → Proof → CTA
A winning product video begins with a strong hook, followed by clear features, real benefits, proof through demonstrations, and a direct CTA. MYDGTech applies this high performance sequence to maximize clarity and conversion.
Clear Demonstrations of Real Usage
Showing the product in real environments removes guesswork and builds trust. Our videos highlight practical, real world usage scenarios to help shoppers visualize how the product fits into their lifestyle.
Building Emotion for Lifestyle Products
Emotion increases buying intent. MYDGTech enhances lifestyle products with cinematic visuals, relatable moments, and mood driven storytelling to create a stronger emotional impact and boost sales.
Where Product Videos Deliver the Highest ROI
Product videos generate the best return on investment when placed directly where shoppers make decisions. MYDGTech optimizes videos for different platforms so brands can maximize conversions, reduce hesitation, and increase buyer confidence. Whether on marketplaces or social commerce, well produced product videos consistently outperform static images.
Shopify Product Pages
Adding videos to Shopify product pages increases time on page, improves understanding of product features, and significantly boosts add to cart rates. MYDGTech creates fast loading, mobile friendly videos that integrate seamlessly with Shopify’s layout .
Facebook & Instagram Shopping
Short product videos perform extremely well on Meta platforms, especially in Shops, Reels, and Ads. They help stop the scroll, highlight the product within seconds, and push impulse purchases. MYDGTech formats videos specifically for vertical viewing and algorithm friendly engagement.
TikTok Shop & Short Video Ads
TikTok Shop thrives on authentic, fast paced product videos. Demonstrations and lifestyle shots help viewers understand the product instantly, leading to higher conversion and lower CPA. MYDGTech produces TikTok optimized content that blends seamlessly with native user behavior.
Amazon Style Product Listings
Videos increase trust and reduce returns on detailed product listings. MYDGTech’s cinematic demonstrations and clear feature breakdowns help brands mirror the high standard visual style seen on Amazon, Shopee Mall, and Lazada Premium sellers.
Technical Specifications for E Commerce Videos
To maximize engagement and conversions, e commerce product videos must meet platform specific technical standards. MYDGTech ensures every video is optimized for quality, compatibility, and visual impact, helping brands achieve higher ROI on their digital marketing campaigns.
Aspect Ratios for Different Platforms
Videos should be tailored to each platform: vertical (9:16) for Instagram Reels, TikTok, and Facebook Stories, square (1:1) for social feeds, horizontal (16:9) for websites and YouTube. MYDGTech creates multiple versions to ensure your content looks perfect everywhere.
Recommended Resolution & Frame Rates
High quality visuals are crucial for product clarity. We recommend 1080p or 4K resolution at 24–30fps for a cinematic feel and smooth motion. This ensures your products appear sharp and professional on all devices.
Format Variations for Social Media
Different platforms have different requirements for file size, length, and orientation. MYDGTech prepares optimized versions for each platform, ensuring fast loading, smooth playback, and consistent branding across Facebook, Instagram, TikTok, YouTube, and e commerce stores.
Branding, Subtitles & Visual Highlights
Incorporating brand colors, logos, motion graphics, and subtitles increases recognition and accessibility. MYDGTech emphasizes subtle branding and clear visuals so customers instantly identify your brand while understanding the product benefits.
Production Workflow (End to End)
A streamlined production workflow is essential for creating high quality e commerce product videos that boost conversions. MYDGTech follows a structured approach from planning to final delivery, ensuring every video is professional, engaging,S and optimized for digital marketing success.
Product Intake & Planning
We start by understanding your product catalog, key features, and marketing goals. MYDGTech develops a production plan and storyboard that highlights each product’s unique selling points while aligning with your brand identity.
Studio Filming & Multi Angle Capture
Our team uses professional studio setups with cinematic lighting and multi angle capture to showcase every detail. Close ups, macro shots, and lifestyle context ensure customers can see the product clearly and understand its benefits.
Editing & Motion Graphics
Post production includes clean editing, dynamic motion graphics, and optimized pacing to keep viewers engaged. MYDGTech adds subtle branding, text overlays, and captions to strengthen recognition and enhance mobile and social media performance.
Delivery in Multiple Formats
We deliver videos in all major formats, vertical for social media, horizontal for websites, and square for feeds. This ensures your content performs perfectly across platforms like Shopify, Instagram, TikTok, Facebook, YouTube, and other e commerce channels.
Case Based Scenarios
Real world examples demonstrate how DGTech’s e commerce product videos deliver measurable results. By analyzing data before and after video implementation, brands can see how professional product videography boosts engagement, builds trust, and drives higher conversion rates.
Examples of Conversion Boost after Video Usage
Brands that incorporate DGTech produced product videos into their e commerce stores often experience up to 80% higher conversions . From Shopify shops to TikTok and Instagram campaigns, our videos help customers quickly understand the value of products and make informed purchase decisions.
Before vs After Product Page Insights
Before adding product videos, pages often suffer from high bounce rates and low engagement. After integrating DGTech’s video content, metrics show increased time on page, higher add to cart rates, and lower refund rates. These improvements highlight the tangible ROI of investing in professional e commerce video production.
FAQ
How many videos does an online store need?
The number of product videos depends on your catalog size and marketing goals. For small stores, one high quality video per product can suffice, while larger stores benefit from multiple videos per SKU showcasing features, lifestyle use, and unboxing. MYDGTech helps brands plan an effective video strategy to maximize conversions and ROI.
Ideal length for e commerce product videos?
Short, concise videos of 30–60 seconds perform best for online shoppers. They capture attention quickly, highlight key features, and communicate benefits without overwhelming the viewer. MYDGTech produces videos optimized for mobile first audiences and social commerce platforms.
Do videos reduce return rates?
Yes, product videos set clear expectations by showing actual product details and usage scenarios. When customers see real footage, they are more confident in their purchase, which significantly reduces return and refund rates. DGTech’s videos help e commerce brands minimize returns while boosting customer satisfaction.
Conclusion & CTA
Why Brands Choose MYDGTech for Product Videos
MYDGTech combines professional e commerce video production , cinematic visuals, and conversion focused storytelling to help brands increase sales and reduce returns. Our videos are optimized for mobile, social commerce, and online stores, ensuring higher engagement and ROI. Brands across Malaysia trust MYDGTech to showcase products effectively and build customer confidence.
Book a Free Strategy Call / WhatsApp Contact CTA
Ready to boost your online sales with high quality product videos? Book a free strategy call with MYDGTech experts or contact us via WhatsApp to discuss your product video needs.Let us help you create videos that engage, convert, and elevate your brand across Shopify, TikTok, Instagram, and other e commerce platforms.