In today’s digital world, audiences want real and authentic content. This is why behind the scenes (BTS) corporate videos have become a powerful tool for brands in Malaysia. A short 30 second BTS video can quickly show how your team works, highlight your company culture, and build genuine trust with potential customers.
Unlike polished promotional videos, BTS content feels natural and transparent making it easier for people to connect with your brand. For businesses investing in corporate video production and digital marketing, BTS videos help enhance credibility, increase engagement, and strengthen your overall branding strategy across platforms like Facebook, Instagram, TikTok, and LinkedIn.
The Role of BTS Videos in Corporate Branding
BTS videos give audiences a transparent look into how your company operates. This makes your brand feel more genuine and approachable. For businesses in Malaysia using corporate video production to strengthen their digital presence, BTS content helps build a stronger brand identity, improve trust, and increase engagement across social media platforms.
How BTS Videos Humanize a Brand
BTS videos highlight the people behind your business, your team, your culture, and the effort behind every project. By showing real moments instead of scripted scenes, your brand becomes more relatable and human, making customers more comfortable choosing your services.
Why Authenticity Drives Trust in B2B & B2C
Authenticity is one of the biggest factors in modern buying decisions. Whether your audience is B2B or B2C, real and unfiltered BTS videos help prove your credibility. When customers see your actual process and team at work, they develop confidence in your brand, leading to stronger loyalty and higher conversion rates.
What Makes a High Impact 30 Second BTS Video
A powerful 30 second BTS video focuses on authenticity and clarity. With the right angles, real moments, and clean visuals, even a short clip can quickly communicate your brand’s values, professionalism, and culture, making it ideal for social media and corporate branding.
Show Real People, Real Processes
Feature your actual team and workflow. This gives viewers a transparent look at how your business operates and builds immediate trust, especially for clients who want to see how work is truly done behind the scenes.
Capture Natural Interactions & Workplace Culture
Natural conversations, teamwork, and day to day moments make your brand feel alive and relatable. These unscripted scenes help customers connect emotionally with your company.
Highlight Professionalism Behind the Operation
Show your tools, setup, and the care your team puts into each task. This demonstrates quality, expertise, and reliability key factors that influence business decisions in both B2B and B2C.
Use Clean Visuals, Sound, and Minimal Scripts
A high impact BTS video looks simple but polished. Keep shots steady, audio clear, and narration minimal. Let authentic moments tell the story while maintaining a professional and consistent brand look.
Effective BTS Video Formats for Corporations
Different BTS video formats help showcase your brand in unique ways. Choosing the right format allows your audience to understand your processes, culture, and expertise, boosting trust and engagement in just seconds.
Team Workflow BTS
Show your team collaborating and executing projects. This highlights efficiency, teamwork, and professionalism, while providing viewers with a transparent look at how work is done.
Production or Operations BTS
Focus on the behind the scenes of your production or operational processes. This format builds credibility by demonstrating attention to detail, quality, and expertise in your field.
Office Culture & Daily Moments
Capture authentic, everyday moments in your workplace. These glimpses into office culture make your brand more relatable and human to clients and employees alike.
Client Project BTS
Highlight real projects in action from planning to execution. Showing actual client work reinforces your reliability and professionalism, helping potential clients feel confident in your services.
CEO/Founder Clip in Action
Feature leadership at work, sharing insights, or participating in operations. This adds authenticity, builds authority, and strengthens trust in your brand story.
How BTS Videos Build Trust Quickly
Behind the scenes videos help brands build trust fast because they reveal what traditional marketing often hides, the real people, real work, and real values behind the company. This authenticity makes viewers more confident in choosing your services.
Showcasing Transparency and Openness
BTS content gives audiences an honest look at how your team operates. This openness reduces doubt and positions your brand as trustworthy and straightforward.
Demonstrating Real Expertise Behind the Brand
By showing your team in action, planning, solving problems, or executing tasks, you highlight genuine skill and professionalism. This demonstrates your expertise without requiring extensive promotion.
Strengthening Emotional Connection with Viewers
Real interactions, teamwork, and natural moments help viewers feel more connected to your brand. When people see the human side of your business, loyalty grows naturally.
Boosting Credibility through Real Footage
Authentic, unfiltered clips build credibility because they reflect your actual processes. No staged scenes, just your brand delivering real work, which increases confidence and trust.
MYDGTech’s Corporate BTS Video Production Approach
At MYDGTech, our BTS corporate videos are crafted to look natural, professional, and brand focused. We combine clean cinematic visuals with strong storytelling to help companies build trust within seconds.
Cinematic Filming with Natural Movement
We capture real moments using smooth, cinematic shots that highlight your team, workflow, and environment. This allows your BTS video to feel authentic while still maintaining premium visual quality.
Professional Audio, Lighting & color Grading
Clear audio, proper lighting setups, and refined color grading ensure your BTS footage looks polished and consistent with your brand identity, without losing its natural feel.
Fast Editing Optimized for Social Platforms
Our editing style is designed for maximum engagement on Instagram, TikTok, LinkedIn, and Facebook. Shortcuts, clean transitions, and mobile friendly pacing make your 30 second BTS video stand out instantly.
Brand Centric Storyline & Messaging
We shape every BTS video around your brand values, processes, and tone. The story is built to highlight what makes your company unique while keeping the content simple and relatable.
Delivery in Multiple Formats (Vertical, Horizontal)
To support your digital marketing strategy, we deliver every BTS video in multiple formats, vertical for social media, horizontal for websites and corporate presentations, ensuring consistent brand visibility across all platforms.
Platforms Where BTS Videos Perform Best
Behind the scenes videos work extremely well on platforms that prioritise authenticity and short form content. These channels help brands reach new audiences, increase credibility, and boost engagement quickly.
LinkedIn for B2B Positioning
BTS videos on LinkedIn help showcase your team’s expertise, workflow, and professionalism. This format builds instant credibility and is highly effective for attracting business clients, partners, and corporate decision makers.
Instagram Reels & Stories
Short BTS clips perform exceptionally well on Instagram Reels and Stories. The platform rewards natural, aesthetic, and fast moving content, making it ideal for brand engagement and showcasing your company culture.
TikTok Corporate Content
On TikTok, fun, authentic, and raw BTS snippets help humanize your brand. Companies use this platform to show real people, everyday activities, and quick behind the scenes moments that feel relatable and genuine.
YouTube Shorts for Recruitment & Branding
YouTube Shorts is perfect for attracting talent and strengthening your employer branding. Quick BTS clips give potential hires a real look at your work environment and team culture, helping them connect with your company instantly.
Technical Specifications for 30 Second Corporate BTS Videos
A high quality 30 second BTS video depends on the right technical setup. From frame rates to color tone, every detail shapes how professional and trustworthy your brand looks on screen.
Recommended Frame Rates & Camera Movement
Shoot at 24fps or 30fps for a natural, cinematic feel. Use smooth handheld or gimbal movements to capture real moments without looking overly staged.
Lighting Style & Color Tone Guidelines
Use soft, natural lighting or diffused LED setups to keep the look clean and professional. Stick to a consistent color tone that matches your brand, warm for a friendly culture, neutral for corporate environments.
Editing Pace & Music Selection
Keep edits fast and clean. Use quick cuts that match the energy of your workplace. Choose light, upbeat background music that supports the visuals without overpowering them.
Subtitle & Branding Standards
Add clear subtitles, especially for social media where many viewers watch without sound. Include minimal branding such as logo placement, consistent fonts, and on brand color accents to maintain a polished corporate identity.
Production Workflow (End to End)
Our end to end workflow ensures every BTS video is planned, filmed, and delivered with professional consistency. Each stage is structured to highlight authenticity while maintaining high production quality. This streamlined approach allows your brand story to shine through naturally in every frame.
Pre Shoot Planning & Story Mapping
We begin by understanding your brand values, key processes, and the moments that matter most. A simple yet strategic story map is created to guide the shoot while keeping the flow organic and unscripted. This preparation ensures the final BTS video communicates a clear message aligned with your corporate identity.
On Site BTS Filming with Minimal Disruption
Our team blends seamlessly into your workspace to capture real operations without interrupting your workflow. We focus on authentic interactions, natural team dynamics, and genuine processes that reflect your brand truthfully. This low disruption approach ensures the footage feels honest, comfortable, and true to your daily environment.
Editing, Sound Design & Color Grading
The captured clips are refined with clean editing, balanced pacing, and cohesive visual flow. We enhance clarity through polished sound design and apply color grading that complements your brand tone. This post production process transforms raw footage into a premium, engaging BTS video that still feels natural.
Final Output & Multi Format Delivery
Your final BTS video is exported in vertical, horizontal, and square formats to fit all platforms seamlessly. Each version is optimized for social media, websites, presentations, and corporate use. This ensures your content maintains consistent quality and branding wherever it is published.
Case Based Scenarios
Real world examples show how BTS videos influence brand perception, engagement, and customer confidence. By comparing before and after scenarios, brands can see measurable improvements in trust and visibility. These insights help companies understand why BTS content has become a powerful part of modern marketing.
Before vs After Adding BTS Videos to Brand Content
Before using BTS content, brands often struggle to show personality, authenticity, and real work processes. After introducing BTS videos, audiences gain a clearer, more relatable view of the people behind the brand. This shift creates stronger emotional connection, higher audience retention, and improved brand credibility.
Engagement & Trust Metrics Improvements
Brands typically see higher video completion rates, more comments, and increased follower interaction after adding BTS content. Trust metrics also improve as viewers respond positively to transparency, real moments, and unscripted visuals. Overall, BTS videos help boost engagement, build loyalty, and accelerate decision making for both B2B and B2C audiences.
FAQ
How often should companies post BTS videos?
Companies should aim to share BTS content at least 1–2 times per month to stay consistent without overwhelming the audience. Regular posting helps maintain authenticity while keeping your brand active on social platforms. The key is consistency enough to stay visible while ensuring every video still feels natural and meaningful.
Is a 30 second video enough to create trust?
Yes, 30 seconds is ideal because viewers prefer short, authentic content that gets straight to the point. A concise BTS clip can quickly reveal your team, workflow, and culture, which builds trust efficiently. When crafted well, even a half minute video can make your brand feel more transparent and relatable.
Can BTS videos be reused across multiple channels?
Absolutely BTS videos are highly versatile and perform well on platforms like LinkedIn, Instagram, TikTok, and YouTube Shorts. They can be repurposed into shorter clips, story highlights, or background footage for other marketing assets. Reusing BTS content ensures maximum reach, stronger brand consistency, and better ROI from a single production.
Conclusion & CTA
Why Companies Choose MYDGTech for BTS Corporate Videos
MYDGTech combines professional corporate video production, authentic storytelling, and social media optimization to deliver impactful BTS content. Our approach ensures every 30 second video highlights your team, culture, and workflow while strengthening brand trust and credibility. Businesses across Malaysia trust MYDGTech to create BTS videos that resonate with audiences and drive engagement across platforms like LinkedIn, Instagram, TikTok, and YouTube.
Book a Free Strategy Call / WhatsApp Contact CTA
Ready to showcase your brand authentically with a 30 second BTS video? Book a free strategy call with our experts or contact us directly via WhatsApp to discuss your corporate video needs. Let MYDGTech help you build trust, humanize your brand, and engage your audience with professional BTS video production today.