A regularly maintained website is mandatory to help prevent these issues. In this post, we will explore what is website maintenance? What does website maintenance include? And why a website maintenance plan is important in your business?
What is website maintenance?
Website maintenance is the process of keeping the website functioning properly and updating regularly. It involves checking to see whether the website has any issues, fixing issues if found, and routine updates. Website maintenance guarantees that your site performs best and is a reliable and safe space for your business clients. Incorporating the latest updates to current website design and development helps to further add advanced functionality and enhance user experience.
Why a website maintenance plan is important in your business?
According to research, 87% of people conduct online research before making a purchase and they are likely to end up on your website. But what if your website gives them a negative impression of the company and they end up buying products for your competitor. An unprofessional and outdated website is the root cause of losing potential sales. Regular website maintenance can help in a good user experience, encourage potential customers, and increase the chances of sales. Most importantly, Google gives lower rankings in search results if a user spends less time on your website. Other factors such as consistent technical and security issues, outdated website design, and structure, and no fresh content all collectively contribute to poor search engine rankings.
Let’s list down the major reasons for running website maintenance:
- It provides website security advantages.
- Great-performing websites have good SEO and up-to-date content which in turn boost SEO ranking, improves online traffic, and increases conversion rates.
- A backup of your website is saved in another location in case a disaster occurs.
- Positive user experience and customer loyalty.
What website maintenance plan include?
A website maintenance plan should include the following steps weekly, monthly, or annually.
- Testing your website for error alerts.
- Checking plugins and software updates.
- Testing your website’s compatibility with different browsers.
- Review website forms to check whether all of them are operating accurately.
- Removing spam comments from your posts.
- Running backup and saving the recent version of the website.
- Checking none of the website pages have 404 errors.
- Write at least one healthy blog to boost SEO and engage your clients.
- Adding fresh content, graphics, and images.
You can learn more about website maintenance with MyDGTech – a website maintenance service agency operating in Malaysia. You can check their website maintenance plans and packages and choose the ones that are most helpful for your business.
