In this article, we discuss the difference between working with a freelancer or a digital agency so that you can make a better choice. A freelancer is an independent worker (self-employed) and earns wages on a per-job or per-tasks basis. On the other hand, a digital agency is a group of people working together to provide digital services to clients. Digital services include internet marketing, website design and app development, business marketing consultancy, and strategies. Many freelancing agencies make it easy to connect with freelancers, this includes Upwork and freelancer. However, here are some things to consider before choosing between a freelancer and a digital agency.
Skills
Freelancers are well-rounded professionals with a broader perspective on the business world. You can take a thorough look into a freelancer’s portfolio and match your needs with their skills whether it’s website building, SEO, or social media. It might be possible that you might end up hiring more than one freelancer to do your job because it’s hard to find someone having a broad range of skills. But a digital marketing agency consists of well-experienced workers having a range of skills all in one place. Thus, you won’t need to repeatedly search people to get work done.
Service
Working with freelancers has less credibility and security as they don’t sign contracts. They can sometimes disappear before a project is completed or quit it in the middle. A digital agency provides legal and official guarantees for completing a project.
Priority level
A freelancer works with multiple clients and different projects. Because of this, your project might be scrapped or not properly done. But suppose if the freelancer is just working on your project then it is very well done. A digital agency has the resources to deliver projects timely. But sometimes a digital agency values prioritizing working on projects for big clients while paying less attention to smaller clients.
Flexibility
Freelancers have an unstructured working schedule. This can be useful suppose that you suddenly meet a potential crisis and you contact them to fix the problem like website maintenance issue. On the other hand, a digital agency is available only during business hours. For example, a website designing company won’t fix bugs or errors on your website outside the working hours.
Communication
You can communicate with freelancers in an informal fashion and easily explain to them about the project time frame and goals. You can contact them on messaging or social media. Digital agencies set formal methods for discussion weekly or monthly. You need to schedule meetings with them for everything.
Price
Usually, a freelancer offers a per-project per hour price. A digital agency offers a comfortable payment schedule but with huge overhead costs.
